LinkedIn has grown well in recent years. With the appearance of Facebook, LinkedIn categorization as a business tool has become more clear. It is now one of the most important tools to:

  • Present your company profile with posts, activities, people and jobs available.
  • Verify who works where and history of employment and education.
  • Learn about tenders, projects and business opportunities.
  • People can follow your company and thus be updated with your activities and events.
  • Create events and announce your participation in events, conferences, etc.

Important statistics to know about LinkedIn:

  1. There are more than 850 million members on LinkedIn
  2. Used by more than 58 million companies
  3. Every minute 6 people get hired
  4. LinkedIn remains the preferred content distribution channel for B2B marketers
  5. Advertisers can reach more men than women on LinkedIn
  6. Users spent nearly eight minutes per visit
  7. It received about 1.5 billion visits on average from September – November 2022.
  8. It’s most popular among people in their late 20s and early 30s
  9. More popular among men
  10. It’s one of the fastest growing brands worldwide

LinkedIn is no longer an online resume. It’s your digital reputation.

Jill Rowley,
Social Selling Evangelist
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